the power of film
tve in South Asia developed the concept of Films for Change in 2012, in partnership with Nokia India (now Microsoft Mobile OY). Combining film-training workshops and community screenings and debates, our first Films for Change focused on climate and the environment. It reached beyond India’s megacities holding workshops and screenings in a village in Rajasthan, in Imphal in Manipur, in Dharamsala in Himachal Pradesh and in Uttarakhand.
‘We believe that films are a catalyst in society. They help to create a new social context that encourages people to discuss, define and practice sustainable living. That’s why Microsoft has partnered with tve to create Films for Change. Films for Change has enabled young people across India to start their own movements for sustainability.’
Pranshu Singhal, Microsoft.
‘The Chai Song’
‘The Chai Song’ (‘the tea song’) is a film made during a Films for Change workshop at Imphal University, Manipur, India. The song itself, about love and hope for the land in the north-eastern state of Manipur, was written by participants during the workshop, who also filmed and then edited the video. Manipur is an area which has suffered turmoil for several decades.